NEW YORK, Oct 8 (Reuters) - Coca-Cola is
introducing mini 7.5-ounce single-serve cans of some of its
sodas in U.S. convenience stores early next year, hoping
cash-strapped and calorie-conscious consumers will be attracted
to the smaller, cheaper drinks.
Later this year, Atlanta-based Coke will also introduce
glass bottles of Coca-Cola soda sweetened with cane sugar rather
than high fructose corn syrup, said Joel Bishop, the company's
president of commercial leadership for its North American
operating unit.
President Donald Trump said this summer that Coke would
introduce the cane sugar-sweetened fizzy drink.
Coke has seen choppy demand for its sodas in the U.S., with much
of its sales increases coming from price hikes rather than
volume growth. A pullback in spending by Hispanic consumers had
been partly to blame.
The new single-serve mini cans are aimed at getting more
consumers to try Coke, Bishop said.
"Affordability and recruitment are what we're trying to
do," he said. "There's not a lot of under-$2 offerings."
The suggested retail price for the individual mini cans is
$1.29. Each one is 90 calories, versus 240 calories for a
20-ounce plastic bottle, the company's most popular offering in
convenience stores.
Coke Zero Sugar, Cherry Coke, Sprite, Fanta and other new
flavors will be offered in mini cans, Bishop said. Diet Coke
will also be in the cans in areas of the U.S. where the product
is popular, Bishop said.
Larger packs of mini cans are available in grocery and big
box stores like Costco and Kroger ( KR ).
For years, U.S. consumers have sought out so-called
"Mexican" Coke that uses cane sugar instead of high fructose
corn syrup, saying they preferred the flavor.
Trump's Health Secretary Robert F. Kennedy Jr has blamed high
fructose corn syrup for chronic diseases such as obesity and
diabetes.