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Colgate-Palmolive to introduce new toothpaste packaging to address Texas AG fluoride concerns
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Colgate-Palmolive to introduce new toothpaste packaging to address Texas AG fluoride concerns
Sep 15, 2025 6:19 PM

Sept 15 (Reuters) - Colgate-Palmolive ( CL ) will

introduce new packaging and marketing for toothpaste products

amid concern that excessive fluoride exposure is not safe for

children, Texas Attorney General Ken Paxton said on Monday.

Paxton said Colgate agreed that beginning on November 1, its

Colgate, Tom's of Maine and hello brands of toothpaste for

children under age six will depict "safe, age-appropriate

amounts of toothpaste" consistent with the labels' instructions.

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