Aug 13 (Reuters) - Internet and media giant Comcast ( CMCSA )

launched a soccer-focused video package exclusively

for its Xfinity customers on Wednesday, as it looks to attract

sports fans ahead of major events, including the 2026 FIFA World

Cup.

Comcast ( CMCSA ) has priced the offering, called "World Soccer

Ticket", at $85 a month. The bundle includes nearly 60

broadcast, cable news, and sports channels, along with a premium

subscription of NBCUniversal's Peacock streaming service.

As cord cutting continues to hit traditional TV revenue,

live sports content has emerged as one of the few formats that

still draw millions of eyeballs and boost advertising demand.

The package comes ahead of the 2026 FIFA World Cup,

which will be jointly hosted by the United States, Canada and

Mexico. Every match of the quadrennial tournament will be

available in English on Fox and in Spanish across Telemundo,

Universo, and Peacock, Comcast ( CMCSA ) said on Wednesday.

The plan will also offer live coverage of major

international leagues and competitions, including Premier

League, UEFA Champions League, LaLiga, Liga MX and CONCACAF

Champions Cup.

Besides, the package will include live coverage of other

major sports and leagues like the NFL and NBA on the package's

networks and Peacock.

Customers can access the package through X1 set-top box and

Xfinity Stream TV app on supported platforms like Apple TV and

Fire TV.

Comcast's ( CMCSA ) new offering is expected to drive demand for its

networks like NBC and boost subscriber growth for its flagship

streaming platform, Peacock, which had 41 million paid

subscribers at the end of June, far fewer than rival platforms.

Media companies are aggressively pursuing major sports deals

to strengthen their streaming platforms. The newly merged

Paramount secured exclusive U.S. broadcast rights to the

Ultimate Fighting Championship for seven years in a $7.7 billion

deal on Monday.