July 23 (Reuters) - Comcast ( CMCSA ) said on Tuesday it

expects to announce an 11-year broadcasting rights deal with the

National Basketball Association to carry 100 games every regular

season across its NBC network and Peacock streaming services.

The media conglomerate - along with Amazon Prime Video

and Walt Disney's ( DIS ) ESPN ( DIS ) - is vying for

broadcasting rights to one of the most-watched sporting events

in the U.S., as media companies increasingly turn to sports to

expand their viewership.

The broadcasting package, which takes effect from the

2025-2026 season, would give Comcast ( CMCSA ) the rights to carry first-

and second-round playoff games each year exclusively on its

platforms, and six NBA Conference Finals series over the course

of the deal term, Comcast ( CMCSA ) President Michael Cavanagh said on a

post-earnings call.

The package would include about 50 national regular season

and post-season games, including national Monday night games and

double-headers, exclusively for the Peacock platform.

The NBA had recently informed team owners it had finalized

packages with ESPN ( DIS ), NBCUniversal and Amazon ( AMZN ), in a deal

reportedly valued at $76 billion, leaving its four-decade-long

media partner Warner Bros Discovery ( WBD ) out of the mix.

On Monday, Warner's sports network TNT Sports said it would

exercise its rights to match one of the three bids to carry the

NBA games. One source familiar with the offer said the company

was seeking to match Amazon Prime Video's offer of $1.9 billion

per season, on average.

Comcast ( CMCSA ), however, does not expect a resolution of matching

rights to affect the package that it would receive, Cavanagh

said on the earnings call on Tuesday.

The deal would also include the rights to broadcast Women's

National Basketball Association games. Starting in the spring of

2026, Comcast ( CMCSA ) would have more than 50 WNBA regular season and

first-round playoff games each season, across the NBC and USA

networks and Peacock.