01:26 PM EST, 12/09/2024 (MT Newswires) -- Comcast ( CMCSA ) reached long-term agreements to distribute Warner Bros Discovery ( WBD ) content to Xfinity subscribers in the US and Sky customers in the UK and Ireland, the companies said Monday in a joint statement.

The partnership will continue to see Warner Bros Discovery ( WBD ) channels including TNT, CNN, TBS, Food Network and Discovery, appear for Xfinity TV customers. In addition, the deal provides continued carriage of HBO and expands Comcast's ( CMCSA ) rights to package the ad-supported versions of Max and Discovery+ in its streaming bundles.

Shares of Comcast ( CMCSA ) fell 10% in Monday trade while Warner Bros' were up 1.9%.

"We extended our partnership with Warner Bros. Discovery ( WBD ) to distribute its networks and expanded our ability to deliver its premium streaming content, including Max and Discovery+, in a way that provides more choice and flexibility to all of our customers as the video ecosystem continues to evolve," Greg Rigdon, Comcast's ( CMCSA ) president of content acquisition, said in the statement.

It underscores "the value and appeal of our linear portfolio for audiences in the US," while Sky UK serves as an "ideal partner" in the UK and Ireland ahead of Max's launch in those countries in early 2026, said Warner Bros Chief Revenue and Strategy Officer Bruce Campbell.

Warner Bros Discovery ( WBD ) television and movies will be made available to Sky UK and NOW customers through a new long-term partnership in the UK and Ireland. This will include a non-exclusive ad-supported Max app when it launches.

"Arriving in early 2026, the market-wide launch of Max in the UK & Ireland is a significant step in our global roll-out," said Andrew Georgiou, president of Warner Bros UK and Ireland.

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