11:24 AM EDT, 04/29/2025 (MT Newswires) -- Comcast's ( CMCSA ) FreeWheel, a global platform for streaming ads, launched new tools to simplify media buying to allow more advertisers to find their audiences across premium video.

The new capabilities in the Streaming Hub include platform customizations, improved data signals and optimized bidding, FreeWheel said Tuesday in a statement.

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