April 30 (Reuters) - Peacock, a Comcast ( CMCSA )-owned

NBCUniversal's streaming service, will raise prices of its

premium and premium plus plans by $2 per month, as it looks to

cash in on its streaming rights to the Olympic Games in Paris

this summer.

NBCUniversal has broadcast and streaming rights to the

Summer and Winter Olympic Games in the United States through

2032, events that typically draw millions of viewers across the

country and attract big advertising dollars.

Peacock premium - an ad-supported offering - will cost $7.99

per month, while its ad-free offering - premium plus - will be

priced at $13.99 a month, the company said on Monday.

Despite the price hike, the subscription plans are still

well below those of Netflix ( NFLX ), Hulu and Warner Bros

Discovery's ( WBD ) Max.

Peacock, which also has broadcast and streaming rights to

Worldwide Wrestling Entertainment (WWE) and the NFL, added 3

million subscribers in the first quarter, taking the total to 34

million subscribers.