July 17 (Reuters) - Peacock, a streaming service by

Comcast ( CMCSA )-owned NBCUniversal, said on Thursday it will

raise prices by $3 later this month and begin testing a new

narrowed-down tier for users.

The price for Peacock's ad-supported premium plan will

increase to $10.99 per month, while the premium plus plan will

now be priced at $16.99 per month, starting July 23, according

to a statement by the streaming service.

Peacock will begin testing a "Select" tier, targeting TV

lovers, featuring current seasons of shows on NBC and Bravo and

an assortment of library titles, priced at $7.99 a month.

The price increases come on top of an earlier $2 rise rolled

out before the Olympic Games in Paris last year.

Peacock, which claims it will stream more live sports than

Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix

combined in 2026, reported total paid subscribers of 41 million

in the first quarter, compared with 36 million at the end of

last year.

The streaming service offers reality shows such as "Love

Island USA" and films including "Wicked" and "Nosferatu".