08:47 AM EDT, 10/08/2025 (MT Newswires) -- Comscore ( SCOR ) said Wednesday that it will integrate Xperi ( XPER ) unit TiVo's program metadata into its cross-platform measurement to unify content identification across linear TV, streaming, and digital.

The partnership with TiVo, which will go live on Oct. 27, aims to provide buyers and sellers with a single view of reach and frequency across linear, CTV, FAST, and streaming, while limiting double-counting, the company said.

The integration aims to cut missed impressions and makegoods, streamline operations, and support multi-currency transactions with auditable inputs, Comscore ( SCOR ) said.

Financial details of the collaboration were not disclosed.

Shares of Comscore ( SCOR ) were up 1.8% in recent Wednesday premarket activity.