March 25 (Reuters) - A federal judge on Monday said
ConAgra Brands ( CAG ) must face a lawsuit claiming it misled
U.S. consumers into believing that nine Mrs. Paul's and Van de
Kamp's fish products were sustainably sourced.
U.S. District Judge Virginia Kendall in Chicago rejected
ConAgra's argument that the phrase "Good for the Environment" on
packaging was "puffery," meaning an overstatement or
exaggeration that could not support the proposed class action.
Consumers alleged that ConAgra sourced pollock in the Bering
Sea from Russian fisheries that used huge nets - sometimes
larger than two American football fields - to catch fish, and
indiscriminately trapped and killed endangered fish species.
They said this rendered "meaningless" ConAgra's claim on
packaging that the nonprofit Marine Stewardship Council (MSC)
had certified the fisheries as sustainable.
The consumers said they would not have bought or would have
paid less for ConAgra's fish products had they known the truth,
and sought unspecified damages for a nationwide class.
Other fish producers including privately-held Bumble Bee
Foods have faced similar lawsuits.
In a 25-page decision, Kendall said it was an open question
whether ConAgra's packaging misled reasonable consumers.
She highlighted the Chicago-based company's use on packaging
of blue stamps to reflect the MSC certification, and an
affirmation that its fish was "certified sustainably sourced."
The judge also said the Federal Trade Commission has warned
companies not to make environmental claims that might appear
unfair or deceptive.
"'Good for the Environment' impresses on consumers that the
fish was caught in an environmentally friendly manner," Kendall
wrote. "Consumers have no obligation to question the labels they
see on the packaging or parse through its language to determine
how 'Good for the Environment' should be interpreted."
ConAgra declined to comment, saying it does not discuss
pending litigation. Lawyers for the consumers did not
immediately respond to requests for comment.
The nine ConAgra products are Mrs. Paul's Crispy Battered
Fillets, Crunchy Breaded Fillets, Fish Sticks, Fish Fingers and
Beer Battered Fillets; and Van de Kamp's Crispy Battered
Fillets, Crunchy Breaded Fillets, Fish Sticks and Beer Battered
Fillets.
The case is Bohen et al v ConAgra Brands Inc ( CAG ), U.S. District
Court, Northern District of Illinois, No. 23-01298.