09:26 AM EST, 02/24/2025 (MT Newswires) -- Connexa Sports Technologies ( YYAI ) said Monday that its Yuanyu Enterprise Management unit has struck a multi-channel network agency services deal with TikTok to create and sell content for the social media platform's users in the Middle East and North Africa.

Financial terms of the deal were not disclosed.

Yuanyu will feature content from a variety of categories including sports, gaming, and lifestyle topics, Connexa said, adding that Yuanyu's new vertical is also anticipated to have live-streaming, voice chat rooms, gaming, and user-generated content.

Connexa Sports' ( YYAI ) shares rose more than 202% in recent Monday premarket activity.