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Constellation Brands to sell Svedka Vodka to Sazerac, sharpens focus on premium spirits
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Constellation Brands to sell Svedka Vodka to Sazerac, sharpens focus on premium spirits
Dec 3, 2024 5:55 AM

Dec 3 (Reuters) - Constellation Brands ( STZ ) said on

Tuesday it would sell its Svedka vodka to New Orleans-based

Sazerac, as the Corona beer maker looks to focus on its premium

wine and spirits business.

The company did not disclose the terms of the deal.

Constellation acquired Svedka in 2007 when it bought Spirits

Marque One LLC for $384 million from Guillaume Cuvelier and

Belgium-based Alcofinance SA.

Sazerac produces a wide range of spirits, and owns brands

including such as Southern Comfort and Fireball.

Despite beating second-quarter sales estimates in early

October, buoyed by steady demand for its popular beer brands,

Constellation has struggled with its wines and spirits segment

including its premium wine brands like Meiomi.

The company recently wrote down the value of its wine and

spirits business, taking a $2.5 billion charge.

Industry peers Molson Coors ( TAP/A ) and Brown-Forman ( BF/A )

have also been struggling with tepid demand for wine and spirits

as consumers cut back on non-essential goods.

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