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Convenience store operator RaceTrac to buy sandwich chain Potbelly for $566 million
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Convenience store operator RaceTrac to buy sandwich chain Potbelly for $566 million
Sep 10, 2025 1:42 PM

Sept 10 (Reuters) - RaceTrac agreed to buy sandwich

chain Potbelly Corp ( PBPB ) for approximately $566 million on

Wednesday, in a rare move for a convenience store operator to

buy out a restaurant brand.

Family-owned RaceTrac, which operates convenience stores

under the RaceTrac, RaceWay and Gulf brands, will commence a

tender offer to acquire all of the outstanding shares of

Potbelly for $17.12 per share, according to a statement.

All of Potbelly's directors and executive officers have

agreed to tender their shares, representing around 11% of

Potbelly's outstanding common stock.

Potbelly shares jumped more than 30% on Wednesday to $17

each after the deal announcement. The transaction marks a 47%

premium to the company's 90-trading-day volume-weighted average

price.

Convenience store chains sometimes have franchising

agreements with restaurants, but it is rare for them to buy a

branded restaurant chain outright, industry experts said.

RaceTrac, headquartered in Atlanta, Georgia, wanted to add a

restaurant to its portfolio of convenience stores, and the two

companies negotiated the deal outside of a formal auction

process, according to sources familiar with the matter.

Private equity firms have been the most active buyers of

sandwich chains in recent years. Blackstone acquired Jersey

Mike's for around $8 billion last year and Roark Capital, which

also owns Jimmy John's, bought Subway in 2023 for up to $9.55

billion.

Today's deal could inspire other restaurants to consider

convenience store chains as potential buyers, the sources added.

Potbelly opened its first location in Chicago in 1977 and

now operates over 445 locations and franchises more than 105

locations in the U.S.

RaceTrac operates more than 800 RaceTrac and RaceWay

locations in 14 states and around 1,200 Gulf locations across

the U.S. and Puerto Rico.

The companies highlighted their shared capabilities in real

estate, franchising, operations, food innovation and marketing

in the deal announcement.

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