Feb 18 (Reuters) - PepsiCo ( PEP ) and its Frito-Lay unit have
been sued in U.S. court in California by convenience stores that
claim they have been denied the same sales deals offered to
major retailers such as Walmart and Albertsons, causing them to
pay higher prices.
Two California convenience stores filed the proposed class
action on Monday in the federal court in Los Angeles, accusing
PepsiCo ( PEP ) of violating a provision of U.S. antitrust law that bans
price discrimination. The complaint alleged that the companies'
pricing affected "hundreds" of convenience stores in California
and also violated California state competition law.
The lawsuit said PepsiCo's ( PEP ) alleged pricing policies,
favoring major retailers over smaller independent convenience
stores, are illegal under the federal Robinson-Patman Act. That
law can restrict a seller from providing discounts, rebates and
other pricing activities to some buyers, but not all.
Their lawsuit comes about a month after the U.S. Federal
Trade Commission sued PepsiCo ( PEP ) in federal court in New York,
accusing it of providing Walmart with unfair pricing advantages
under the Robinson-Patman Act. PepsiCo ( PEP ) said last month that it
"strongly disputes" the FTC allegations.
PepsiCo ( PEP ) and Frito-Lay did not immediately respond to
requests for comment about Monday's lawsuit.
A lawyer for the plaintiffs, Mark Poe, in a statement on
Tuesday said that Frito-Lay's "discriminatory pricing" resulted
in "millions of consumers" paying higher prices.
The convenience stores are seeking unspecified monetary
damages and a court order stopping the alleged price
discrimination.
Walmart is not a defendant in either the FTC lawsuit or in
the case filed by convenience stores. Walmart did not
immediately respond to a request for comment.
For decades, the federal government had largely not enforced
the Robinson-Patman Act, but the Biden-era FTC revived it.
The lawyers for the convenience stores are separately
pursuing a 2018 lawsuit under that federal law that accuses
5-Hour Energy drink maker Living Essentials of an illegal
pricing scheme.
The case is Alqosh Enterprises Inc and NMRM Inc v. PepsiCo
Inc ( PEP ) and Frito-Lay North America Inc, U.S. District Court,
Central District of California, No. 2:25-cv-01327.
For plaintiffs: Mark Poe and Randolph Gaw of Gaw | Poe
For defendants: No appearances yet
Read more:
US sues Pepsi over exclusive discounts to Walmart
FTC revives price discrimination law, sues alcohol
distributor
US Supreme Court won't hear 5-Hour Energy drink pricing case