CouponMoto, a coupon platform company in India, has announced the implementation of artificial intelligence (AI) technology to revolutionize coupon validation. By harnessing the power of AI, the brand aims to overcome the challenges associated with coupon reliability and enhance the user experience. This step is set to transform the savings landscape for millions of shoppers across the country, CouponMoto said.

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"Using sophisticated machine learning algorithms, the platform can analyze vast amounts of coupon data in real-time, ensuring the accuracy and validity of offers. This advanced technology eliminates the manual verification process, providing users with seamless access to verified and up-to-date coupon codes. It further increases coupon reliability, curbs fraud, optimizes availability, and enhances the overall user experience. As a result, shoppers will get accurate and valid coupons, unlocking substantial savings on their purchases," it said.

Coupon validation has long been a challenge for coupon platforms. Users often face frustration when encountering expired coupons, incorrect codes, or limited availability.

AI-powered validation system instills confidence in users by delivering reliable and valid coupons. Coupon abuse and fraud have been persistent issues in the industry. To tackle this challenge, CouponMoto's AI technology incorporates robust measures to detect and prevent fraudulent activities, the company said.

The company spokesperson said, “CouponMoto envisions future developments that could include personalized recommendations, targeted offers based on user preferences, and increased user engagement through AI-driven features."

First Published:Jul 23, 2023 10:18 AM IST