11:35 AM EDT, 08/27/2025 (MT Newswires) -- Cracker Barrel Old Country Store's ( CBRL ) shares rose Wednesday as the restaurant chain said it will bring back its old logo and drop the new one, which had sparked a social public backlash.

Last week, the company unveiled a new logo that scrapped the image of a man sitting in a chair and leaning against a barrel, known as the "Old Timer." The logo, which was introduced alongside a new menu, was "rooted even more closely to the iconic barrel shape," the company said at the time.

However, the logo received criticism on social media, including from US President Donald Trump, weighing on its share price.

In a late Tuesday post on the X platform, Cracker Barrel said that its new logo is "going away" and the "Old Timer" figure will remain.

"We thank our guests for sharing your voices and love for Cracker Barrel," it said in the post. "We said we would listen, and we have."

Shares of the company advanced nearly 9% in Wednesday trade, building on a 6.4% gain on Tuesday.

In a late Tuesday post on Truth Social, Trump congratulated Cracker Barrel for changing its logo back to what it was.

In June, Cracker Barrel reported fiscal third-quarter adjusted earnings of $0.58 per share, down from $0.88 the year before. Revenue edged up 0.5% to $821.1 million. At the time, the company said it expected revenue to come in between $3.45 billion and $3.5 billion for fiscal 2025.

Price: 62.40, Change: +4.69, Percent Change: +8.13