06:24 AM EDT, 10/03/2025 (MT Newswires) -- Cracker Barrel Old Country Store ( CBRL ) said late Thursday that it was ending its contract with Prophet, a growth consultancy firm.

The company said Prophet provided it with advisory services regarding its prior brand refresh strategies, including the restaurant redesigns and the logo.

Cracker Barrel hired Prophet in 2025 as part of a three-year contract to upgrade the company's brand, The Wall Street Journal reported.