06:45 AM EST, 11/21/2025 (MT Newswires) -- Cracker Barrel Old Country Store ( CBRL ) shares were up about 1.6% in recent Friday premarket activity after investors voted to keep chief executive Julie Masino on the board despite controversy over the company's recent rebranding, it said late Thursday.

A preliminary count showed shareholders elected nine of ten company nominees at the annual meeting, including Masino and independent directors Carl Berquist and Jody Bilney, while Gilbert Davila resigned and the board was cut from ten seats to nine, the company said.

Around 75% of shares backed Masino, but roughly 60% were cast against Davila after both were targeted by activists over the "calamitous" rebranding tied to the chain's logo change and restaurant remodels, the Wall Street Journal reported.

Cracker Barrel briefly dropped its long-time "old timer" logo character in August to streamline its brand, then restored him after backlash from customers and conservatives, including Donald Trump, as traffic fell 8% and the company warned sales would stay under pressure, the WSJ reported.

Cracker Barrel shares fell 5.5% on Thursday before partially rebounding on Friday.