09:18 AM EST, 11/12/2025 (MT Newswires) -- Cannabis player Cresco Labs ( CRLBF ) on Wednesday announced the launch of Cresco-branded flower in Germany, marking the company's first commercial entry into the European Union.

A statement noted that the launch reflects Cresco's expanded growth strategy as it pilots new investment platforms beyond U.S. cannabis.

The company said that it is partnering with Blossom, its EU GMP-certified manufacturing partner in Portugal, to introduce three signature flower products, each aligned with specific patient effects.

"After extensive work understanding the European landscape, we're confident that Cresco can deliver meaningful value through our portfolio of market leading brands, proven operational capabilities, and deep experience operating in dynamic regulatory environments," said Cresco Labs' ( CRLBF ) Chief Executive Officer, Charlie Bachtell. "Our objective is to use these insights to guide future growth decisions in evolving markets."