* Deezer launches unified platform

* Sonos ( SONO ) partnership expands to ad-supported monetization

* AI detection tech used to exclude fully AI-generated

music

(Recasts, Adds shares move in paragraph 2)

By Mathias de Rozario

March 19 (Reuters) - French music streaming platform

Deezer said on Thursday it was reshaping its

partnership offerings under a single brand after reporting its

first ever annual profit late on Wednesday.

The company's shares rose as much as 12.7%, leaving the

stock on track for its best day since November last year.

Deezer, which competes with Spotify ( SPOT ) and Apple

Music in the crowded music streaming market, said it

would introduce a new unified platform for businesses to boost

its AI-detection and advertising offering.

That will complement streaming solutions for businesses and

its products being integrated into third parties' consumer

offerings, it said.

The company also renewed its partnership with Sonos ( SONO )

, expanding the collaboration to include ad-supported

monetization on Sonos Radio through the Deezer Ad Exchange.

The American audio manufacturer will now use Deezer's

technology and its network of advertising partners to monetize

their free services.

Deezer is aiming to boost the use of its AI detection

technology that it's already using to exclude fully AI-generated

music from its users' recommendations, it said.

The streaming group on Wednesday reported a 12.1% decline

in its Partnerships revenue to 147.8 million euros ($169.4

million).

($1 = 0.8725 euros)