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Delivery robot firm Serve Robotics expands to Miami in first East Coast launch
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Delivery robot firm Serve Robotics expands to Miami in first East Coast launch
Feb 19, 2025 4:53 AM

Feb 19 (Reuters) - Serve Robotics ( SERV ) said on

Wednesday it was rolling out its sidewalk delivery robot

services in Miami, marking its first expansion to the East Coast

as part of its goal to deploy 2,000 robots across the United

States by the end of 2025.

Serve is also strengthening its partnership with fast-food

chain Shake Shack ( SHAK ) and signing on pizzeria Mister O1

Extraordinary Pizza as a new client, as part of its entry into

the market.

Customers who place orders on Uber Eats from select

Shake Shack ( SHAK ) and Mister O1 locations in the Brickell and Miami

Beach neighborhoods will receive some upcoming orders through

Serve's autonomous delivery robots, the company said.

San Francisco-based Serve is currently operational in Los

Angeles and its planned expansion to the Dallas-Fort Worth

market is underway, with the rollout expected by the end of the

second quarter.

"Everywhere you go, the environment is a little bit

different... We had some learnings about how to adapt and train

our models when we go to a new location (from our experience in

Los Angeles), and we're employing the same playbook here,"

co-founder and CEO Ali Kashani said in an interview.

Serve will also partner with more local restaurants in

Miami, Kashani said.

The company has been scaling up its operations to become the

go-to automation tech supplier for restaurants. It struck a deal

in November to acquire Vebu, the company behind the avocado

processing robot 'Autocado' seen at burrito chain Chipotle

Mexican Grill ( CMG ).

Serve has an agreement with Uber Eats to deploy 2,000 robots

by the end of this year. In November, the company saw a 97%

year-on-year increase in daily active robots for the

September-ended quarter.

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