Demand has been buoyant in the festive season, Amit Syngle, MD & CEO of Asian Paints told CNBC-TV18. He further added that staying at home has made people desire home improvement.

“We are seeing a very strong growth trend because of the festivals coming in and more so also because there is also a wedding season which is also around. So both these factors are giving very strong flavor to the market and that is the trend we are seeing October as well,” he said.

Syngle said that demand in tier-II, III and IV cities has been exceptional. Luxury segment in rural areas was picking up too, he added.

“We see demand from metros close to about 85 percent of the pre-COVID levels. Tier-III and tier-IV, we see a strong jump in terms of demand even better than pre-COVID times,” he added.

Syngle also said that the home décor business was growing much faster on a low base. “Now Asian Paints is not about just owning the walls, but space between the walls. We see that trend coming in strongly and I see a definite pick up in September in terms of people embellishing their homes not only with respect to walls but even with respect to the other areas which fills up the space in home,” he said.

(Edited by : Santosh Nair)