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Ocado ( OCDGF ) signed deal with Kroger ( KR ) for 20 sites in 2018
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Eight sites currently live, further two to open 2025-26
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Ocado ( OCDGF ) CEO expects "significant number" eventually
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Kroger's ( KR ) exclusive deal dependent on growth
By James Davey
LONDON, Feb 27 (Reuters) - Ocado ( OCDGF ), the British
online supermarket and technology group, is confident its U.S.
grocery partner Kroger ( KR ) will eventually open "a
significant number" of automated warehouses despite a slowdown
in the roll-out of sites, Ocado's ( OCDGF ) boss said.
Ocado ( OCDGF ) struck a deal with Kroger ( KR ) in 2018 to help the U.S firm
ratchet-up its delivery business with the construction of
robotic warehouses.
The initial deal saw Kroger ( KR ) identify 20 sites to build
automated warehouses, or customer fulfilment centres (CFCs) as
Ocado ( OCDGF ) calls them, in the United States, making the group Ocado's ( OCDGF )
most important partner.
However, so far only eight sites have gone live, with a
further two now not due to open in Charlotte and Phoenix until
early in Ocado's ( OCDGF ) 2025-26 financial year as additional freezer
technology is added to the sites.
"I expect in the long term we will see a significant number
of warehouses and modules live in the U.S.," Ocado ( OCDGF ) CEO Tim
Steiner told reporters on Thursday after the group reported
annual results that sent its shares sharply lower.
"I still believe that the U.S. is an enormous opportunity
for the group and at some point in the future we'll look back
and go 'wasn't it challenging for a few years' and we'll see
enormous growth," he said.
Steiner said the U.S. consumer was increasingly attracted to
online grocery delivery and noted that in markets where Kroger ( KR )
had opened sites it had seen strong sales growth despite limited
marketing.
The CEO also noted that the exclusivity element of its deal
with Kroger ( KR ) is conditional on growth.
"If we found ourselves not able to do that, we obviously
would be able to operate with other partners."
Steiner also said that to reduce costs Ocado ( OCDGF ) would cut some
jobs, mainly in research and development areas. He said the job
losses would be a "low single-digit percentage" of a global
workforce of about 20,000.