01:34 PM EDT, 03/28/2025 (MT Newswires) -- Deutsche Bank has kept its Buy rating and US$150 target on Shopify ( SHOP ) after attending ShopTalk Spring 2025, noting that merchants are increasingly focused on unified commerce, personalization, and Generative AI to drive better customer experiences, retention, and life time value.

Deutsche Bank sees Shopify ( SHOP ) benefitting from these trends as it is well positioned to take advantage of modernization of tech stacks amongst retailers. "Our conversations indicate this is driving Shopify's ( SHOP ) share gains in mid-market and enterprise as prospective customers are increasingly frustrated by the lack of innovation from incumbent vendors."

While macro factors could impact near term results, Deutsche Bank thinks this is embedded in shares which are down 20% since mid-February. "We instead continue to focus on the next several years where we are more convicted on Shopify's ( SHOP ) ability to gain share from e-commerce."

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