Overview

* Fluent Inc ( FLNT ) Q2 revenue falls 24% to $44.7 mln, missing analyst expectations

* Commerce Media Solutions revenue grows 121% yr/yr, contributing 36% to total revenue

* Adjusted EPS beats estimates, company reports net loss of $7.2 mln

Outlook

* Fluent expects adjusted EBITDA profitability in Q4 2025

* Company anticipates full-year double-digit revenue growth in 2026

* Fluent sees Commerce Media Solutions as majority revenue contributor in H2 2025

* Company expects full-year adjusted EBITDA profitability in 2026

Result Drivers

* COMMERCE MEDIA GROWTH - Revenue from Commerce Media Solutions surged 121% yr/yr, now making up 36% of total revenue, reflecting strategic focus shift

* MARGIN PRESSURE - Commerce Media Solutions margins were lower due to strategic expansion and contract incentives, expected to normalize over time

* OWNED REVENUE DECLINE - Owned and Operated revenue fell 49% as resources were reallocated to Commerce Media Solutions

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 Miss $44.71 $52.70

Revenue mln mln (2

Analysts

)

Q2 Beat -$0.24 -$0.28

Adjusted (2

EPS Analysts

)

Q2 Net -$7.22

Income mln

Q2 -$7.11

Operatin mln

g Income

Q2 -$7.33

Pretax mln

Profit

Analyst Coverage

* The current average analyst rating on the shares is "hold" and the breakdown of recommendations is no "strong buy" or "buy", 2 "hold" and no "sell" or "strong sell"

* The average consensus recommendation for the advertising & marketing peer group is "buy."

* Wall Street's median 12-month price target for Fluent Inc ( FLNT ) is $3.00, about 26.3% above its August 18 closing price of $2.21

Press Release:

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)