With the festive and wedding season round the corner, Titan on Friday said digital transformation has helped the Tata Group Company with a lot of sales happening through online mode. Speaking with CNBC-TV18, Titan’s CFO S Subramaniam said it is early to talk about recovery on higher-end jewellery’s demand. The Tata Group Company also said that it will definitely see a bump-up in margins next year if volumes pick up.

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The recovery from an overall revenue perspective has been decent, he said.

The company is at least 90 percent in terms of revenue year-on-year (YoY). About 85-90 percent of the stores are open but for shorter timings.

According to him, in Q4 of FY21 the company will start getting back to normalcy.

Company’s investments in digital transformation has been high over the last few years, it is helping with a lot of sales happening digitally.

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