Jan 14 (Reuters) - DirecTV said on Tuesday it would

offer a sports-focused streaming bundle, MySports, featuring

channels from companies including Walt Disney ( DIS ), Warner

Bros Discovery ( WBD ) and Fox, in a bid to capture

younger viewers.

WHY IT'S IMPORTANT

Media companies are creating sports-focused streaming

services to attract game enthusiasts and advertisers targeting

them.

Consumers are also shifting to streaming platforms from

traditional television for on-demand content and personalized

experiences with bundles catering to their interests.

BY THE NUMBERS

The sports bundle will feature 40 sports broadcast channels,

including access to all ESPN channels, Fox Sports and TNT

Sports, with an introductory price of $49.99 per month for the

first three months and later $69.99 per month.

DirecTV said additional networks, local stations and ESPN+

will be included in the future at no extra cost.

MySports offering will be initially available in 24 metro

areas, including New York, Los Angeles and Chicago.

KEY QUOTE

"This is the first of several genre-based options we plan to

launch over the coming months," DirecTV CEO Bill Morrow said in

a statement.

CONTEXT

Disney said earlier this month it would merge its Hulu +

Live TV business with smaller rival FuboTV, which would

create the second-biggest online pay-TV company in North

America, behind YouTube TV.

Last week, Disney, Fox and Warner Bros Discovery ( WBD ) abandoned

plans to launch Venu Sports, their sports joint venture, after

satellite TV providers Dish parent EchoStar and DirecTV raised

antitrust concerns.