Aug 10 (Reuters) - Disney+ and Hulu said on Monday
they had struck a video podcasting deal with iHeartMedia
for six podcast titles, starting with "Hey Jonas!," as
they expand their libraries to draw more users in a competitive
market.
The agreement extends Disney+ and Hulu's push into video
podcasts, a format also being embraced by rivals including
Netflix ( NFLX ) and HBO Max.
Here are some details:
* "Hey Jonas!," hosted by the Jonas Brothers, will premiere
on Disney+ and Hulu on August 14, the companies said.
* The deal will bring several celebrity-hosted rewatch and
companion podcasts to the platforms, including "Pod Meets World"
on Disney+ and "Desperately Devoted," "Fake Doctors, Real
Friends with Zach and Donald," "StraightioLab" and "Thanks Dad
with Ego Nwodim" on Hulu in the coming months.
* The podcasts will begin streaming on Disney+ and Hulu in
phases over the coming months.
* Disney ( DIS ) and iHeartMedia did not disclose the financial
terms of the deal.
* Netflix ( NFLX ) and HBO Max have also moved into video podcasts,
with Netflix ( NFLX ) striking deals with Spotify ( SPOT ) and
iHeartMedia for shows including "The Bill Simmons Podcast."