Feb 15 (Reuters) - Disney ( DIS ) has sent a
cease-and-desist letter to ByteDance accusing the Chinese
company of using Disney ( DIS ) characters to train and power its
Seedance 2.0 AI video generator without permission, a source
familiar with the matter told Reuters.
Disney ( DIS ) said ByteDance had pre-packaged Seedance with a
pirated library of copyrighted characters from franchises
including Star Wars and Marvel, portraying them as if they were
public-domain clip art, the person said.
The letter alleges Seedance is reproducing, distributing and
creating derivative works featuring Spider-Man, Darth Vader, and
other characters, the person added.
ByteDance will strengthen safeguards on its Seedance 2.0 AI
video tool to prevent the unauthorised use of copyrighted
characters and celebrity likenesses, the Chinese firm told the
BBC on Sunday.
ByteDance did not immediately respond to Reuters' request
for comment.
Online news outlet Axios was the first to report on Disney's ( DIS )
move. Paramount Skydance has also sent a cease-and-desist letter
to ByteDance, accusing the Chinese firm of engaging in "blatant
infringement" of its intellectual property, Variety reported at
the weekend.
Videos generated by Seedance 2.0, which was released last week,
have gone viral in China including one of Tom Cruise and Brad
Pitt in a fight. The AI model has been compared to DeepSeek and
has been praised for its ability to produce cinematic storylines
with just a few prompts.
Disney ( DIS ) has taken similar actions against Character.AI,
demanding that the startup immediately stop the unauthorised use
of its copyrighted characters.
In December, Disney ( DIS ) signed a licensing deal with OpenAI, letting
the startup use characters from Star Wars, Pixar and Marvel
franchises in its Sora video generator.