(Reuters) -Walt Disney ( DIS ) said on Tuesday it will raise prices for its flagship Disney+ streaming service in the United States next month, as the entertainment giant pushes to bolster profits from its digital platforms.

Starting October 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month, while the ad-free premium tier will rise $3 to $18.99 a month. Annual premium subscriptions will jump $30 to $189.99.

Bundled packages combining Disney+ with Hulu and ESPN+ will also see price hikes, according to the company's website.

Disney ( DIS ) is facing heightened public scrutiny following the recent controversy over the temporary removal of Jimmy Kimmel Live! from ABC, which sparked calls to even boycott the company's services.

Disney+ launched in November 2019 at $6.99 per month, gradually raising its prices since then as part of a broader strategy to stem losses and turn streaming into a growth engine. Its streaming business had achieved profitability for the first time last year

It is the fourth consecutive year Disney ( DIS ) has raised its subscription prices. The company imposed a 38% price hike in December 2022, followed by further increases in October of 2023 and 2024.