July 25 (Reuters) - A streaming bundle comprising
Disney+, Hulu and Max services will be available in the United
States from Thursday for a monthly price of $16.99 with ads, and
$29.99 without ads, parent companies Walt Disney ( DIS ) and
Warner Bros Discovery ( WBD ) said.
The bundle, plans for which were announced in May, would
help customers save up to 38% compared to the cost of signing up
for each of the streaming services separately, the companies
said.
Media companies have been building out their own streaming
services amid widespread cord-cutting - where consumers ditch
traditional cable packages in favor of internet-based services -
flooding the market with dozens of individual options.
The deluge has led to customers complaining about having to
purchase multiple subscriptions, prompting streaming platforms
to team up and offer bundles at lower prices.
The Disney-Warner Bros subscription bundle offers movies and
TV shows from Disney's ( DIS ) franchises including Star Wars and
Marvel's Avengers with Warner Bros' HBO, Food Network, Discovery
and other cable channels.
Disney+ and Hulu are already available through a single app.
Earlier this year, Comcast ( CMCSA ) launched a new
streaming bundle, offering its Peacock service with Netflix ( NFLX )
and Apple TV+ for $15 a month for its Xfinity
internet and TV customers.