BENGALURU, March 15 (Reuters) - Walt Disney ( DIS )

-owned Star India has started arbitration proceedings

against Zee Entertainment Enterprises for alleged

non-compliance with the terms of a cricket broadcasting

agreement, Zee said on Friday.

Under the August 2022 agreement, Star India was to license

television broadcasting rights for the International Cricket

Council's (ICC) events to Zee for four years, starting this

year.

Zee, however, quit the $1.4 billion deal saying it is not in

a position to pay, Reuters reported in January.

Star India has sought "specific performance" of the

agreement or the payment of damages, Zee said in a statement,

without providing details.

Zee said Star India's application does not specify a claim

amount and that the alleged damages and costs are yet to be

determined.

The company said it will file a response to Star India's

application, filed in the London Court of International

Arbitration.

Star India did not immediately respond to a Reuters request

for comment.