11:07 AM EDT, 03/13/2026 (MT Newswires) -- Dollar General ( DG ) is showing progress toward its long-term operating margin target as margin drivers and digital initiatives begin to contribute, though upside in the stock appears limited from current levels, Morgan Stanley said in a Friday research note.

The investment firm flagged three core gross margin levers, including reductions in shrink, lower damages, and a product mix shift with supply chain efficiencies.

The company's management outlined a clearer path that could deliver roughly 170 basis points of gross margin expansion over the next three to four years, Morgan Stanley said.

Delivery sales, including partnerships with DoorDash (DASH) and Uber Technologies (UBER), contributed about 80 basis points to the Q4 comparable sales result.

Morgan Stanley maintained an equal-weight rating and lowered its price target to $150 from $160.

Price: 135.00, Change: -0.95, Percent Change: -0.70