April 2 (Reuters) - A new partnership between Domino's

and DoorDash ( DASH ) means that uniformed Domino's drivers will deliver

pizzas ordered through the DoorDash ( DASH ) app, the pizza company said

Wednesday.

Neither company disclosed the terms of the tie-up.

Being listed on the DoorDash ( DASH ) app means it will be easier for

Domino's to reach new customers accustomed to ordering through

the DoorDash ( DASH ) app, and Chief Executive Officer Joe Jordan said in

a prepared statement the company expects to gain new customers

particularly in rural and suburban areas. Jordan said

third-party delivery platforms are a "$1 billion opportunity"

for the pizza company.

In February, Domino's reported first-quarter same-store

sales that missed estimates. Executives at the time said the

consumer environment for fast food would remain pressured this

year.

Domino's had until recently been a holdout against

third-party delivery apps, preferring to take orders exclusively

in its own systems, but that changed in 2023 when the company

announced a partnership with Uber Eats. Around 2.7% of Domino's

orders were made through Uber Eats in the last quarter, the

company reported in February.

Some investors have been hoping for a deal with DoorDash ( DASH ),

which RBC analyst Reich Logan said in February could grow the

customer base.

Currently, customers can only order pizza delivery through

Domino's or through an order on Uber Eats, another delivery

service.

The program, already active in some stores, will be launched

nationwide in the U.S. in May, and will be extended to Canada

later in the year, the company said.

Domino's has more than 7,000 stores in the U.S., mostly run

by franchisees, as well as 21,300 stores globally.