April 2 (Reuters) - Domino's Pizza said on

Wednesday customers could use the DoorDash ( DASH ) app to place

their orders, in a new partnership, as the pizza giant looks to

bolster its delivery business and expand its U.S. user base.

Restaurants and fast-food chains have been more reliant on

discounts in recent years than ever to attract consumers, who

are cutting down on expensive and nice-to-have items, including

dining out, to save dollars amid still-high inflation.

Domino's, which missed fourth-quarter same-store sales

estimates, had said in February it would continue with its

promotional efforts, including 50% off on online pizza orders in

2025.

The pizza chain had then extended its exclusivity agreement

with Uber Eats for online orders until May. Analysts at

the time also anticipated a potential deal between Domino's and

DoorDash ( DASH ) for orders.

Domino's said a pilot partnership with DoorDash ( DASH ) is already

in place in select locations, and would be followed by a planned

nationwide U.S. launch in May this year and across Canada later

in 2025.

The orders placed on DoorDash's ( DASH ) platform would be delivered

by Domino's drivers.