Aug 13 (Reuters) - DoorDash ( DASH ) on Tuesday said it
had partnered with Warner Bros Discovery's ( WBD ) Max to
provide the streaming service at no extra cost to its membership
program subscribers in the United States.
The move makes the San Francisco-based firm the latest
entrant into a club of companies integrating streaming services
with online delivery platforms as customers look for bundled
services that can save them more dollars amid sticky inflation.
Max, home to popular shows like "House of the Dragon,"
"The Wire," and "The Sopranos," is the first streaming service
to join DoorDash's ( DASH ) subscription program, DashPass.
Last year, online grocery delivery firm Instacart
partnered with NBCUniversal's Peacock to provide streaming
service at no extra cost to its paying U.S. subscribers.
In May, Amazon.com ( AMZN ) said that its customers in the
U.S. could now order from Just Eat Takeaway.com-owned
Grubhub directly on its shopping app and website.
DoorDash ( DASH ) said starting Tuesday, customers with its
annual membership plan will now have access to "Max With Ads" at
no additional cost. They can also upgrade to an ad-free
subscription for $10.99 per month.
Max's ad-supported plan costs $9.99 per month, while its
ad-free version is priced at $16.99 per month for U.S. users,
according to its website.
The partnership comes at a strategic time for Warner Bros
Discovery ( WBD ), which wrote down the value of its TV assets last week
as viewers shift from traditional television to streaming
services.
The media giant has been looking to expand Max's reach,
leveraging its extensive content library, including movies such
as "Godzilla x Kong" and "Barbie".
DoorDash's ( DASH ) membership program, which costs $96 annually,
offers members a range of benefits including free delivery,
exclusive deals, and reduced service charges on eligible orders.