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DoorDash to offer Max streaming to members in the US as competition intensifies
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DoorDash to offer Max streaming to members in the US as competition intensifies
Aug 13, 2024 6:43 AM

Aug 13 (Reuters) - DoorDash ( DASH ) on Tuesday said it

had partnered with Warner Bros Discovery's ( WBD ) Max to

provide the streaming service at no extra cost to its membership

program subscribers in the United States.

The move makes the San Francisco-based firm the latest

entrant into a club of companies integrating streaming services

with online delivery platforms as customers look for bundled

services that can save them more dollars amid sticky inflation.

Max, home to popular shows like "House of the Dragon,"

"The Wire," and "The Sopranos," is the first streaming service

to join DoorDash's ( DASH ) subscription program, DashPass.

Last year, online grocery delivery firm Instacart

partnered with NBCUniversal's Peacock to provide streaming

service at no extra cost to its paying U.S. subscribers.

In May, Amazon.com ( AMZN ) said that its customers in the

U.S. could now order from Just Eat Takeaway.com-owned

Grubhub directly on its shopping app and website.

DoorDash ( DASH ) said starting Tuesday, customers with its

annual membership plan will now have access to "Max With Ads" at

no additional cost. They can also upgrade to an ad-free

subscription for $10.99 per month.

Max's ad-supported plan costs $9.99 per month, while its

ad-free version is priced at $16.99 per month for U.S. users,

according to its website.

The partnership comes at a strategic time for Warner Bros

Discovery ( WBD ), which wrote down the value of its TV assets last week

as viewers shift from traditional television to streaming

services.

The media giant has been looking to expand Max's reach,

leveraging its extensive content library, including movies such

as "Godzilla x Kong" and "Barbie".

DoorDash's ( DASH ) membership program, which costs $96 annually,

offers members a range of benefits including free delivery,

exclusive deals, and reduced service charges on eligible orders.

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