05:49 PM EDT, 03/12/2024 (MT Newswires) -- DoubleVerify Holdings ( DV ) and NBCUniversal said Tuesday that the companies have expanded their partnership to provide program-level measurement solutions for over the top devices including Connected TV.

The partnership will enable NBCU advertisers to measure performance, suitability, and brand safety at the program level, according to the companies.

DoubleVerify ( DV ) and NBCUniversal said they expect to launch the first phase of the product this year.

Financial details of the collaboration were not disclosed.

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