06:21 AM EDT, 08/29/2024 (MT Newswires) -- DraftKings ( DKNG ) said late Wednesday it has agreed to acquire Simplebet, an in-play micromarket sports betting content and pricing provider.

The financial details of the transaction were not disclosed.

The transaction, approved by both companies' Boards of Directors, is subject to the gaming regulatory approvals and customary closing conditions.

The acquisition will integrate Simplebet's proprietary machine-learning models into DraftKings' ( DKNG ) platform.

Price: 34.55, Change: +0.20, Percent Change: +0.58