AMSTERDAM, March 20 (Reuters) - A Dutch court ruled on
Wednesday that KLM misled customers with an advertising campaign
aimed at improving the company's environmental image, in a case
of so-called "greenwashing".
The decision is an important symbolic victory for
environmentalists who said the company's "Fly Responsibly"
campaign was misleading given that all aviation is an important
source of greenhouse gas emissions.
"A number of advertisements made by KLM in the past were
misleading and therefore illegal," the court said in a summary
of the judge's written decision.
However the company will not be forced to issue any
rectification, and it may continue to advertise to customers. In
the future, the firm must be "honest and concrete" about
environmental claims, the court said.