financetom
Business
financetom
/
Business
/
Easter egg prices to stay high despite cocoa price crash, report says
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Easter egg prices to stay high despite cocoa price crash, report says
Mar 20, 2026 10:31 AM

NEW YORK, March 20 (Reuters) - Prices for chocolate eggs and bunnies will remain high this Easter in the United States despite the fact that prices for the main raw material used to make them - cocoa beans - have gone sharply down over the last year, a report said on Friday.

"Even though cocoa futures have dropped, retail prices remain sticky because candy makers buy cocoa months in advance and work through existing inventory and hedges," said David Branch, Sector Manager at Wells Fargo Agri-Food Institute, in a report.

"Most Easter chocolates were produced when cocoa was still extremely expensive, so shoppers should expect prices similar to or slightly above Valentine's Day levels," he added.

Cocoa futures prices fell more than 70% since a record-high level reached at the end of 2024 due to a recovery in production and changes in the industry, which reduced the size of packages and increased the use of alternative, non-cocoa ingredients.

Branch said that some price reduction might reach store shelves in the U.S. by mid-2026, around Halloween time, as lower cocoa costs work their way through production cycles.

Easter in the U.S. is a smaller candy holiday compared with Halloween and winter holidays, but it is heavily chocolate-driven, with approximately 90% of all Easter baskets including chocolate, according to the National Confectioners Association.

The industry estimates consumers to spend $3.3 billion on Easter candy this year.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Parsons Wins Two Delivery Partner Contracts for Riyadh Airport Development
Parsons Wins Two Delivery Partner Contracts for Riyadh Airport Development
May 26, 2025
05:06 PM EDT, 05/13/2025 (MT Newswires) -- Parsons (PSN) said late Tuesday it was awarded two delivery partner contracts by the King Salman International Airport Development for the initial four years of the Riyadh-based airport's development. Financial terms were not disclosed. The first contract focuses on airfield assets while the second contract is for landside infrastructure packages, according to a...
Google agrees $36 million fine for anti-competitive deals with Australia telcos
Google agrees $36 million fine for anti-competitive deals with Australia telcos
Aug 17, 2025
SYDNEY, Aug 18 (Reuters) - Google agreed on Monday to pay a A$55 million ($35.8 million) fine in Australia after the consumer watchdog found it had hurt competition by paying the country's two largest telcos to pre-install its search application on Android phones, excluding rival search engines. The fine extends a bumpy period for the Alphabet-owned internet giant in Australia,...
BlueLinx Names Christopher Kelly Wall CFO
BlueLinx Names Christopher Kelly Wall CFO
May 26, 2025
05:08 PM EDT, 05/13/2025 (MT Newswires) -- BlueLinx ( BXC ) said late Tuesday that it appointed Christopher Kelly Wall as chief financial officer and treasurer, effective May 19. Most recently, Wall worked as CFO of The Aaron's, BlueLinx ( BXC ) said. ...
Vaxart Q1 Net Loss Narrows, Revenue Rises; Jeroen Grasman Named CFO
Vaxart Q1 Net Loss Narrows, Revenue Rises; Jeroen Grasman Named CFO
May 26, 2025
05:09 PM EDT, 05/13/2025 (MT Newswires) -- Vaxart ( VXRT ) reported a Q1 net loss late Tuesday of $0.07 per diluted share, narrowing from the loss of $0.14 a year earlier. Two analysts polled by FactSet expected a loss of $0.07. Revenue in the three months ended March 31 rose to $20.9 million from $2.18 million a year earlier....
Copyright 2023-2026 - www.financetom.com All Rights Reserved