Amongst the various sectors that have benefited due to the early adoption of technology to thrive through the pandemic, education has definitely been an active frontrunner and we all know how exponentially educational technology (edtech) has grown during the COVID times.

Storyboard caught up with Shivani Suri, chief marketing officer (CMO) of Vedantu, an edtech startup that offers online tutoring.

Suri spoke at length about their recent association with Kaun Banega Crorepati (KBC), how they thrived through the pandemic, marketing opportunities during this time, and also the reason for roping in Bollywood actor Aamir Khan as their brand ambassador.

(Edited by : Jomy)

First Published:Oct 10, 2020 1:12 PM IST