Eightco Holdings Inc ( ORBS ) shares are trading higher and trending Tuesday morning after launching a new “Chairman’s Message” video series to highlight the company’s digital asset strategy. Here’s what investors need to know.

What To Know: The new video series reinforces the company’s “Power of Eight” initiative, with a goal of acquiring 800 million World (CRYPTO: WLD) tokens.

Chairman Dan Ives projected a potential $8 billion valuation for Eightco ( ORBS ), based on a target of $10 per WLD token. Eightco ( ORBS ) had a total market cap of approximately $2.08 billion as of Monday’s close, per Benzinga Pro.

The optimistic outlook from Ives follows the company’s recent closing of a $270 million private investment in public equity (PIPE) financing on Sept. 9.

Eightco ( ORBS ) said the company is positioning itself to support the future of authentication and “Proof of Human” verification in the AI era, as the World network recently surpassed 17 million verified users.

“As AI-generated content continues to surge, the need for Proof of Human will only grow. We believe World ID will emerge as the universal single sign-on of the future,” Ives said.

Benzinga Edge Rankings: According to Benzinga Edge stock rankings, Eightco ( ORBS ) holds a low Value score of 7.94.

ORBS Price Action: Eightco Holdings shares were up 5.69% at $11.70 at the time of publication Tuesday, according to Benzinga Pro.

Read Also: Here’s Why Paul Tudor Jones Just Called Bitcoin ‘Very Very Appealing’

How To Buy ORBS Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Eightco Holdings’ case, it is in the Materials sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

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