12:01 PM EDT, 10/22/2025 (MT Newswires) -- Electronic Arts ( EA ) said Wednesday its EA Sports unit has signed a multi-year agreement with the National Football League to expand its exclusive partnership in American football gaming.

The deal continues EA Sports' role as the sole developer of NFL action simulation games and will support new features for the Madden NFL and College Football titles, the company said.

EA Sports and the NFL are also working on large-scale interactive experiences that blend social connection, creativity, and gameplay, EA said.

Financial terms of the expanded partnership were not disclosed.

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