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e.l.f. Beauty Expands Partnership With Roblox
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e.l.f. Beauty Expands Partnership With Roblox
Jul 1, 2024 1:19 AM

03:58 AM EDT, 07/01/2024 (MT Newswires) -- e.l.f. Beauty (ELF) said Monday it is expanding its collaboration with Roblox ( RBLX ) to create an immersive online platform to test real-world commerce on Roblox ( RBLX ).

Financial terms were not disclosed.

e.l.f. Beauty said the companies have built a virtual kiosk that will let Roblox's ( RBLX ) US visitors aged at least 13 years old buy Roblox ( RBLX )-exclusive limited-edition physical products.

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