Oct 11 (Reuters) - Elon Musk's X on Friday dropped

Unilever ( UL ) from a lawsuit that claimed the consumer goods

giant and others conspired with an advertising industry group to

boycott the social media platform, causing it to lose revenue.

In a filing in federal court in Wichita Falls, Texas, X said

it was dismissing its claims against Unilever ( UL ) in the August

antitrust lawsuit.

London-based Unilever ( UL ) - whose products include Dove soaps,

Hellmann's condiments and Pepsodent toothpaste - said in a

statement it had "reached an agreement with X, which has

committed to meeting our responsibility standards to ensure the

safety and performance of our brands on the platform."

The company declined to comment on the terms of the

settlement.

In a statement, X said it had reached an agreement with

Unilever ( UL ) and was pleased "to continue our partnership with them

on the platform."

X declined to comment on the terms of the agreement but said

it was "continuing to pursue our antitrust claims against the

other defendants."

The lawsuit accused the World Federation of Advertisers and

group members Unilever ( UL ), candy maker Mars, CVS Health ( CVS ) and

Danish renewable energy company Orsted of conspiring

to withhold "billions of dollars in advertising revenue" from X,

previously known as Twitter.

The federation and other defendants have not responded in

court, and did not immediately respond to requests for comment

on Friday.

After Musk bought X in October 2022, ad revenues slumped for

months.

Some advertisers had been wary of buying ads on X under Musk

amid concerns their brands would appear next to harmful content,

such as racist or false posts, that under prior management might

have been removed.

The advertising group launched an initiative in 2019 to

"help the industry address the challenge of illegal or harmful

content on digital media platforms and its monetization via

advertising."