08:27 AM EDT, 03/12/2024 (MT Newswires) -- Else Nutrition Holdings Inc. ( BABYF ) said Tuesday that its full product line will be available in 259 stores throughout six states via a major Midwest retail chain, further expanding its presence in the US.

According to Else, the retail chain is renowned for its commitment to providing fresh, high-quality food and exceptional value.

Else expects the first shipments to arrive in early April, with placement on shelves beginning at the end of April.

"This development not only expands our reach to millions of potential consumers in the region, but also solidifies our credibility through one of the Midwest's largest and most respected retailers," co-founder and CEO Hamutal Yitzhak said.

The company's shares jumped 8.2% yesterday.