09:14 AM EST, 03/05/2025 (MT Newswires) -- EMERGE Commerce ( EMCMF ) , a Canadian e-commerce brand portfolio which fell 10% on Tuesday, said on Wednesday that truLOCAL, its premium meat and seafood subscription brand, saw a 193% y-o-y increase in net new subscriptions in February, following the growing "Support Local" movement seen in Canada.

The company said truLOCAL benefited from a reduced cost per customer acquisition of nearly 20% y-o-y in February, implying increased brand resonance and product appeal with Canadian customers prioritizing local options.

truLOCAL has been ramping up advertising to drive brand awareness and grow market share with a focus on high ROI opportunities. The company added that these improved metrics are translating to strong revenue growth for truLOCAL y-o-y, with this momentum carrying through March-to-date.