11:13 AM EDT, 03/28/2024 (MT Newswires) -- Enthusiast Gaming Holdings ( EGLXF ) on Thursday announced a multi-year partnership with advertising technology provider Playwire. Enthusiast Gaming ( EGLXF ) will leverage RAMP, Playwire's complete Revenue Amplification Management Platform, to power Enthusiast Gaming's ( EGLXF ) network of gaming websites, channels and apps.

"Forging this partnership with Playwire provides Enthusiast Gaming ( EGLXF ) with a world class adtech platform so that we can focus on our core -- building communities, and creating and curating content and experiences that engage gamers and esports fans," said Board Chair and Interim CEO Adrian Montgomery. "The strategic initiative to outsource our adtech is a key element of our simplified and streamlined strategy. As a result of this partnership, along with other efficiency initiatives, we are well-positioned to deliver meaningful improvement in financial performance while continuing to serve our audience and brands."

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