Strikes Deal for 23 Gyms, Growing its Footprint by Nearly 20% Overnight

DALLAS--(BUSINESS WIRE)--

EoS Fitness, the fast-growing gym chain with over 200 locations open or on the way, solidified its foothold in California with the acquisition of 23 existing gym locations – part of a legendary Southern California franchise. With plans to open 250 gyms by 2030, this strategic acquisition accelerates EoS Fitness’ plans for explosive growth throughout the United States, expanding the company’s portfolio and its positive influence on the health and wellness of communities nationwide.

EoS first opened its doors in Southern California with five locations in 2015. Continuing to surpass the region’s affinity for innovative fitness experiences, EoS has steadily grown within the Golden State. With this acquisition, Southern California is now EoS Fitness’ largest market in the U.S., with 46 locations, and the company has plans to have 50 gyms in the region by the end of 2025.

“While this acquisition accelerates our expansion in a highly competitive real estate market, we are especially grateful to Angel and Willy Banos, the founders of this Southern California franchise, for their vision and diligence in building these gyms and maintaining such high standards of operation over the last three decades,” said EoS Fitness CEO Rich Drengberg. “It’s this foundation that is one of the ways we can extend the premium fitness experience EoS Fitness is known for to a broader audience while enhancing access for existing members.”

In addition to its value as part of EoS’ expansion plans, purchasing these 23 franchise locations is a natural fit from a corporate values and culture perspective. Drengberg played an integral role in the early growth of the group behind these Southern California locations, serving as vice president of marketing and sales for 15 years before departing to build EoS Fitness in 2015.

“The Banos brothers have a long history of setting standards for excellence in the fitness industry,” said Drengberg. “The passionate leadership and dedication behind these gyms resonates deeply with our pursuit of excellence at EoS Fitness. We look forward to advancing this legacy and our shared values, enriched by the innovative thinking of the EoS leadership team.”

With this 23-gym acquisition, EoS boldly leaps into several new high-profile markets in Southern California, including Beverly Center, Hollywood, Long Beach and Santa Barbara. EoS plans to retain 100% of the franchise’s gym-level teams, bringing more than 1,000 new employees to the EoS family.

“As my brother and I reflect on our extraordinary 37-year journey, we are filled with profound pride. We are honored by the progress we achieved, the community we have built and the meaningful contributions made to our members' health and wellbeing,” said Angel Banos, CEO of the 23-gym Southern California franchise. “Entrusting our legacy to EoS Fitness, a company that has already forged an impressive path in our industry with its highly accessible, quality-driven gyms, ensures our vision and impact continue to flourish across Southern California and beyond.”

Headquartered in Dallas, EoS Fitness is a national fitness brand with an established growth history, offering its High Value. Low Price. (HVLP)® gyms with something for fitness practitioners of all levels. The company has been consistently recognized for its positive impact on the communities it serves, innovative amenities and commitment to accessibility and inclusivity. Rapidly expanding nationwide, EoS is known for its high-energy 40,000-square-foot or more spaces stacked with top-of-the-line equipment and services staffed by expert team members and personal trainers.

For more information or to join, visit EoSFitness.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price. (HVLP)® gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 200 locations open or on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, and extensive personal training options starting at just $9.99 per month. www.eosfitness.com.

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Source: EoS Fitness