Storyboard’s Shibani Gharat caught up with Atrayee Chakraborty, vice president - integrated media planning, India at Essence and Oindrila Roy, head of the strategy, India at Essence and spoke to them about how data-driven marketing is changing the industry dynamics today.

Also, Storyboard caught up with Sundeep Kumar Chugh, chief executive officer and managing director at Benetton India and spoke to him about the latest campaign in their 'United By' series.

On this week's Noticeboard, American Tourister launched a new campaign #YourAccessToTheWorld with their brand ambassador Virat Kohli. The hilarious new campaign drives home the message that 'when travelling the world your luggage acts as a gateway to thrilling new experiences’.